Prana events, the leading full-service event management, marketing and consulting firm, is very delighted to facilitate an event management services to Ministry of Innovation and Technology - Ethiopia (MInT), for the National Innovation and Startup Workshop.

Prana Events organized inauguration of Career Service Centre of Hawassa University institutions of Technology and Hawassa Polytechnic Collage.

Event planning requires a lot of hard work and attention to detail. Whether it's a small gathering or a large conference, planning an event takes time and effort to pull off successfully. Here are some tips and insights that can help make your event planning process more manageable and productive.

1. Set Clear Event Objectives:

Before the planning process, establishing the event's purpose should be the first step. Identify the outcome you want and what you'd like to achieve with the event. This step will enable you to make better decisions that align the planning stages with your end goal.

2. Creating a Budget:

Establishing a budget is vital when planning an event. Set a unique budget that includes everything required for the event, including food, venue, speakers, travel, equipment, and catering. Make sure to document all required expenses and sources of revenue. As you move through the planning phase, update the budget regularly, and be sure to stay within the budget you established.

3. Selecting the Venue:

Selecting the right venue is essential, and it's only possible once you've identified the type and size of the event you want. Consider how many attendees you're expecting and what the event's atmosphere should be to determine the right venue. You can go for ballrooms, hotels, or conference centers, depending on your budget and the type of event to create the desired ambiance.

4. Planning for Event Objectives:

After establishing what you want, creating an event planning roadmap that is aligned with your objectives will be crucial. Set timelines, consider the timing of the event and outline the agenda. This document will be critical in helping you achieve your goals and providing critical information to stakeholders and guests.

5. Marketing & Promotion:

Proper marketing and promotion help the event in increasing visibility, create awareness, and give guests the impetus to attend. Take the time to craft excellent event invitations, flyers, and social media graphics that align with the theme and message of the event. Ensure that you use the right channels to reach your target audiences, such as social media platforms, email newsletters, or local press.

6. Securing vendors and suppliers:

Vendors and suppliers are essential for a successful event. Examples of event vendors include caterers, speakers, technical support staff, entertainment groups, and security teams. To make sure you coordinate with these vendors correctly, document deadlines, deliverables, and payment agreements in writing to avoid any misunderstandings.

7. Using Event Technology:

Technology can make things easier, and so does technology in event planning. There are various event technology solutions you can use to design, organize, and plan your event. Ranging from mobile event apps, payment solutions, registration platforms, event surveys, and social media tools, you can save a lot of time and resources using these tools.

8. Attendee Check-In:

Ensure that registration and attendee management systems are in place, whether it's through mobile check-in options, electronic badges or using QR codes. Having a streamlined check-in process with the right technology tools makes the event start on the right foot, ensuring that attendees have the chance to network and participate from the start.

9. Post-Event Follow-Up:

Once your event has concluded, don't forget to follow up with attendees, vendors, and team members. Collect feedback, do a survey, document lessons learned and update your event roadmap for future events or occasions. Moreover, remember to show some appreciation to all those who were involved in organizing the event.

At #PranaEvents, we help clients create memorable events that exceed their expectations. We provide dedicated event management services that take care of everything from conceptualization to execution, leaving you with a memorable, successful event.

Prana events, the leading full-service event management, marketing and consulting firm, is very delighted to facilitate an event management services to Ministry of Innovation and Technology - Ethiopia (MInT), for the National Innovation and Startup Workshop.


Ethiopia’s leading animal husbandry international tradeshow enjoyed more than 3000 attendees, making all exhibitors satisfied with the result (quality and quantity of visitors).

Collocating the 29th Ethiopian Society of Animal Production (ESAP) annual conference with the trade fair enabled researchers, Academia, and policymakers to meet in one platform with private sector stakeholders operating along the entire animal husbandry value-chain.   

H.E. Dr. Fikru Regassa, State Minister of the Ministry of Agriculture
H.E. Dr. Fikru Regassa, State Minister of the Ministry of Agriculture
The event was officially opened by high-ranking representatives of Ethiopian government officials and different foreign ambassadors. H.E. Dr. Fikru Regassa, State Minister of the Ministry of Agriculture, said, “this trade fair creates a platform for all key stakeholders in the whole livestock value chain to meet, discuss and transact business that can improve productivity in the sector. He also mentioned that the government had set plenty of incentives for those who show interest in working and growing in the sector besides encouraging already established livestock producers to expand their production capacity and start value addition schemes to benefit themselves and the nation, in general serve the African market.



Dr. Daniel Temesgen, President – Ethiopian Society of Animal Production.
Dr. Daniel Temesgen, President – Ethiopian Society of Animal Production.

Despite having one of the largest cattle populations in Africa, Ethiopia has been struggling for years to fulfill the sector’s potential. Worldwide, five of agriculture’s top ten commodities are animal-sourced, said Dr. Daniel Temesgen, President – Ethiopian Society of Animal Production. In Africa alone, the market value for animal-sourced foods is expected to rise to USD151billion by 2050. He added that Ethiopia can unleash the huge potential to become a leader in livestock production in the World by acting now, together, and coherently.


Mr. Rinus Vann Klinken, Project Manager. SNV BRIDGE
Mr. Rinus Vann Klinken, Project Manager. SNV BRIDGE

According to Mr. Rinus Vann Klinken, Project Manager of SNV BRIDGE, the dairy processors have reached a capacity of processing 340,000 liters of milk per day from 250,000 liters of milk per day within a year. However, 340,000 liters of milk per day for a population of 117 million people is not very much, but it is a gross percentage of 20%. Thus the target is to reach a capacity of processing 1 million liters per day, which is also the ambition of the Ministry, which benefits both businesses and consumers.




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The 10th Ethio Poultry Expo (Ethiopex), and 5th African Livestock Exhibition and Congress (ALEC) enabled 3000+ trade visitors from 20 countries to communicate with 50+ exhibitors from 6 countries. Their business conversations led to sales leads, knowledge sharing, and strong business relationships.

Even though the event industry faced many challenges because of the COVID-19 pandemic, the outcome was unexpectedly achieving a remarkable success! The exhibitors were very happy, as a satisfying number of targeted participants visited their booth to continue discussions on existing and new projects.

International companies that recognize the huge potential of Ethiopia - like Aviagen, BigDuthman, Lohman, Babolna Tetra, Trouw Nutrition, and AVICO has participated in the trade fair with the objective of creating a network with the industry stakeholders and promoting their modern equipment’s and products as well as building their brand in the fastest-growing market. The show gives them the perfect platform to meet customers, which they have missed for the last two years due to COVID – 19.

Most of the local participants are very happy to get back to physical shows that enable them to reconnect with industry players and explore new partnership opportunities.

Following the success of the physical event, the organizers also announced a three-month-long series of the online trade fair that is going to take place from 08 November to 29 January. With a more significant number of people realizing the benefits of Digital Trade fairs, it’s highly likely for virtual events to become a permanent fixture in future marketing strategies. Virtual events offer the opportunity for attendees to browse content at their own pace and zoom in on the topics of their choosing much faster.

Register at You can Participate in the Virtual AFRICAN LIVESTOCK EXHIBITION AND CONGRESS (ALEC) AND ETHIO POULTRY EXPO (ETHIOPEX) using the following link

[vc_row][vc_column][vc_column_text]Happy & informative Get-together & Press conference in Addis Ababa for agrofood & plastprintpack Ethiopia on 22 September, 3 weeks before the event from 14-16 October 2021.

We like to thank all panellists and attendees, among them

- Ayalneh Abawa, Agro-Industry Parks and Industries Directorate Director - Ethiopian Ministry of Trade And Industry
- Yonas Abate, Rubber and Plastic Directorate Director - Chemical & Construction Inputs Industry Development Institute, Ministry of Industry, Ethiopia
- Dr. Kalle Holzfuss, Economic Counsellor - German Embassy
- Sedat Erdogdu, Commercial Counsellor – Turkish Embassy
- Riccardo Zucconi, Director – ITA - Italian Trade Agency
- Maxime Bieliaeff, Commercial Counsellor - French Embassy & Country Manager Business France
- Nebeyu Lemma, Managing Director – Prana Events
- Martin Maerz März, Founder & Managing Partner – fairtrade Messe
- Chris Wegner, General Manager - Krones East Africa in Ethiopia
- David Mulwa Mutua, Regional Sales Manager –Ishida
- Harsh Kothari, CEO – Mohan PLC
- Henning Post, Business Development & Training Manager -  Krones East Africa in Ethiopia
- Senay Aklilu Wendafrash, Assistant Trade Analyst -ITA - Italian Trade Agency
- Tekabe Girma Nebiyou,Key Account Manager – DöhlerGroup
- Yimenu Jembere, Chemtex P.L.C.
- Yodit Tewabe, Assistant Trade Analyst - ITA - Italian Trade Agency


#PranaEvents #fairtradeMesse #agrofoodEthiopia #pppEthiopia[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][dt_media_gallery_carousel image_border_radius="0px" project_icon_border_width="0px" arrow_bg_width="36x" arrow_border_width="0px" r_arrow_icon_paddings="0px 0px 0px 0px" r_arrow_v_offset="0px" l_arrow_icon_paddings="0px 0px 0px 0px" l_arrow_v_offset="0px" include="16005,16006,16007,16008,16009,16010,16011,16012,16013,16014,16015"][/vc_column][/vc_row]

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